Implementation of the SEO Strategy

We create the SEO Strategy and Content and but implementation to your website is usually not included. There are several reasons for this:

- We usually work with Web Development Agencies that you, the client, may prefer to use or in some cases, we are not given access to the Admin Area of your website. We therefore brief your developer on the strategy and they then implement it.

- There are also occasions when our Client's websites are on a CRM we do not know how to use and therefore can not make changes to the site.

We can include the implementation of the SEO in the monthly plan but this can take up valuable time from the SEO Budget. So depending on the extent of the changes we usually quote additional time to implement the SEO Strategy.

Link Building

Link Building is an important part of an SEO Strategy. We request an additional budget for Link Building, particularly in competitive spaces as good Quality Links can be expensive. We regularly spend between $400 - $800 on a link from a site with good Authority.

SEO packages include a range of services but what is delivered depends on your current situation. Broadly speaking, if you have a brand new website and are starting from the beginning our services include:

- SEO Strategy

- Project Management

- Specialist Software for Keyword Tracking, Site Auditing and Link Monitoring

- Current Site Analysis (current ranking, site audit, local SEO, Google Analytics)

- Competitors Research (their keywords, site analysis and keyword gap analysis)

- Keyword Research (Keyword Clusters, Priority Pages, Main Keyword Competition)

- New optimised menu suggestion (if applicable)

- SEO findings presentation

- Research & Mapping

- On & off-page SEO

- Ongoing technical SEO

- Ongoing SEO improvements

- Link Building & citations (Link Building requires additional budget)

- Google Business Profile set up and/or optimisation (when applicable)

- Ongoing Assessing, Planning & Strategy

- Content; creation, updates, amendments

- Monthly Report and Recommendations (from month 4 onwards)

Marketing 4 Tradies is a website iformat owns and manages. It was set up with the express purpose of reaching tradies all around Australia but it is iformat Pty Ltd that provides all services.

We charge a flat monthly fee and projects are ongoing.

Each package has a set amount of hours and we do what we can within that Monthly Budget of Hours, usually focusing on what we see as the priorities for your project.

The Priorities are different for each project depending on your scenario.

How it works on a standard project

This Project Outline is based on a new website that requires a new SEO Strategy from Start:
- Month 1 to 4 is mainly research, content creation and basic set up (if you would like to expedite work we

can often do it in 2 months, contact our team for scheduling arrangements and information on invoicing

changes)

- There is a minimum commitment of 4 months (This is because a lot of the important strategy work is

done in the first 2-3 months but is paid for over 4 months)

- After the 4th month, the contract changes to monthly (we require 30days written notice to cancel

services)

- A good SEO strategy does not work overnight. Whilst some clients can see results from days of

implementation, some might take a bit longer.

- We need consistency and good communication to be able to get the approvals needed to make sure

the strategy does not get delayed and, with that, your results.

How It Works on an Existing Website With Good Rank.

This Project Outline is based on an established website that may be struggling to achieve solid SEO Rank.

How we work

- Read and understand the SEO Questionnaire

- Assess the current website and rank in detail

- Define what phrases to add, maintain and/or improve (based on research and questionnaire

responses)

- Define what services and/or locations we should focus on (This is dependent on what Package you

choose)

- Research and assess competitors (what can we learn from them, what does it take to beat them)

- Research additional keywords (missing opportunities, potential for better leads, and more conversions)

- Expand keyword list and keyword mapping (focus our e

orts on what will bring you the best ROI based

on your budget)

- Create an updated menu to indicate new structure and keywords to focus on (when applicable)

- Suggest immediate and long-term improvements

- We will provide an implementation document for your website developer/designer to implement our

SEO strategy and content to your website. (Alternatively, we can quote you for the

design/implementation to be done by our expert developers.

- Optimise, create and/or improve the website content

- Commence on-page SEO strategies

The strategies are implemented based on priorities that will make the most impact. This helps us move fast and

start getting results as fast as possible.

There is no long term contract but there is an initial minimum commitment of 4 months. This is because a lot of the important strategy work is

done in the first 2-3 months but is paid for over 4 months.

iformat Pty Ltd is our original agency and was set up in 2004.